The Finer Things is a Promotional Products and Corporate Gifts distributor in the Houston, TX area. We have thousands of products to choose from for any corporate event such as trade shows, holiday parties, company picnics, awards, rewards, company store programs, safety programs and employee incentives. We have products that can be embroidered, engraved, screen printed, debossed, embossed or silk screened, if there is a way to get your logo on a product, we have it!

Everyone has received an imprinted product at some point, usually it's a pen, a key chain, stress ball or perhaps a t-shirt. Those are some of the industry's biggest sellers even today, but there is so much more out there. We strive to find you that unique product that will let your company stand out at the next event. Something that people would want to keep and use over and over again.

Wednesday, July 25, 2012

The Difference between Marketing and Sales

It is so often these days that Marketing and Sales are thrown into the same category.  While they are closely related, they are actually quite different. 

Marketing is everything you do to get your company name out there for people to see, it can include taking out ads, billboards, handing out brochures, attending trade shows (and having a booth), giving out promotional products, creating a website, blog, etc. 

Sales is what you do to close the deal.  Sales are more often than not something that is done one-on-one.  Calling clients, meetings, lunches, presentations and then writing proposals, following up and closing the sale.  Often times you can add some marketing to your "sales" by handing out an imprinted item with your logo to a client.  Making sure that they have your company information/logo lying around in their office as a reminder of the pending deal that they have with you.

The Finer Things

1 comment:

  1. Promotional product is really a great marketing campaign. Choosing any of the promotional item depends upon your business will boost your business growth. Thanks for the magnificent post.

    Promotional Pens